We hear a lot about personal branding, it is what we carry with us, a way of defining ourselves it is taking control of defining what we are about and what we offer to the market and in our careers. I am not talking about some sort of weird persona-not talking about a power suit. I'm talking about really being authentic to our own core values and branding ourselves from the inside out. Really focusing in on and accelerating our focus on –our way of defining ourselves and our values-so that we really are the ones that take control of it, you should know it and be able to grasp it. It is your reputation to market, it is the perception of you held by the external world. We strive to have it align with our core values, staying true and being authentic. It is our reputation and who we are.  Tell me, is your brand authentic?